D'Amico Technical
Digital marketing for science companies, by a physics PhD
Your next customer is searching Google and asking ChatGPT who sells what you make. I build the websites, search presence and ads that make sure the answer is you.
You get it within one business day. No pitch deck attached.
01The problem
Your science is excellent. Your website is from 2011.
Twenty years ago, a lab manager found suppliers in a catalog, at a trade show, or through a colleague. Today they type the part into Google, or ask an AI assistant to compare three vendors, before they ever talk to you.
If your site is slow, thin, or written for a 2009 search engine, you don't lose that buyer in a dramatic way. You just never hear from them.
And the usual fix doesn't work. A local plumber gets twenty SEO pitches a week. Ask one of those agencies to write about your detector, your coating, or your mass spectrometer, and you'll get 800 confident words that are wrong. Your scientists won't sign off on them, and they'd be right not to.
02Case study
From $2K in 18 months to $20K in 6, on a $2 product
BlankSlate Innovation (BSI) is a Texas Tech deep-tech spinout that sells CR-39 nuclear track detectors, among other things. I rebuilt its website and search presence from the ground up: 90 pages, each written for a real search.
- ~$20K in sales over 6 months from search and AI search, up from ~$2K in the 18 months before
- 25+ orders of a $2 product, including from the U.S. Army and top research universities
- #18→#8 average Google position, July to November 2026
- 1st Not mentioned → recommended first: ChatGPT, Claude, Perplexity and Gemini for CR-39
Lower is better. Page one of Google ends at #10. BSI's average position moved from about #18 in July 2026 to about #8 in November, while the number of pages showing in search kept growing.
- ChatGPTRecommended first
- ClaudeRecommended first
- PerplexityRecommended first
- GeminiRecommended first
Before: not mentioned
No ads, no trade-show booths, no cold email. Sales from BSI's order records; positions from Google Search Console; AI answers as of November 2026.
I've also built search demand for technologies priced at $10K–$200K before they were licensed for sale, using nothing but the published papers behind them.
Full disclosure: I'm on BSI's team, so this was my own homework. Google and the AI assistants did the grading.
Read the BSI case study03Services
Marketing services for scientific companies
- 01 Website design for scientific companies Fast, modern sites with a real page for every product and application, written so a scientist nods and a purchasing agent can still find the “request a quote” button.
- 02 SEO for scientific companies Technical SEO, structured data, and pages built around the searches your buyers actually type, including the specific, low-volume terms most agencies ignore.
- 03 AI search optimization The work that gets you named when someone asks ChatGPT, Claude, Perplexity or Gemini who makes what you make. Clear facts, credible sources, and the off-site mentions AI assistants trust.
- 04 Scientific content writing Application notes, product pages, and explainers written from your data and papers. I read the paper so your team doesn't have to rewrite my draft.
- 05 Google Ads for scientific companies Google and Microsoft ads for the high-intent searches your buyers use, with conversion tracking set up so you know which ads produced quote requests and which only cost money.
And the rest: trade-show materials, LinkedIn, and whatever else stands between your product and the people who need it. All services
04Why a physicist
Why a physics PhD does marketing
Commercialization is part of science. A great result that nobody can find doesn't reach the people who need it or the people who'd fund what comes next.
I have a PhD in physics from Texas Tech, wrote my dissertation on CR-39 detectors, and have published in Nuclear Engineering and Technology. I've also spent years freelancing in web design and in Google, Microsoft, Meta and LinkedIn advertising. Very few people have both, so I started a company that does.
When you work with me, you work with me. No account manager, no offshore team, no junior writer learning what a neutron is on your budget.
05Who I work with
Marketing for scientific suppliers and testing labs
You've been in business for years. You sell instruments, materials, components, or analytical services, and most of your business comes from reputation and repeat customers. Your website hasn't been touched since whoever built it left.
That works until the next generation of buyers starts with a search bar. I help established companies:
- turn a dated site into one that ranks and generates quote requests
- show up in AI answers when buyers compare vendors
- get credit online for expertise you already have but never published
Marketing for deep tech startups, spinouts and SBIR companies
If you're a university spinout, an SBIR or STTR winner, or six people and a prototype, you need to look credible to customers, investors, and program managers, often before you have much to sell.
I can build that presence from your papers and proposals, so people searching for your technology find you rather than a review article that mentions you.
06Process
How it works
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Step 1
Free diagnostic
Tell me your site and two or three competitors. Within one business day you get a short report on how Google and AI assistants see you compared with them, plus the first things I'd fix.
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Step 2
A plan you can read
If it's worth doing, I send a written plan with scope, timeline, and cost. No retainer hidden in the fine print.
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Step 3
The work
I build, write, and run it, and check technical claims with your team before anything goes live.
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Step 4
Proof
Monthly reports with search impressions, clicks, AI-answer checks, and quote requests. Numbers you could put in a board deck.
07FAQ
Questions about marketing for science companies
What is digital marketing for science companies?
It's the work of making a scientific company easy to find, understand, and buy from online: the website, Google rankings, recommendations in AI assistants like ChatGPT, technical content, and paid search. The difference from general marketing is accuracy. Your buyers are scientists and engineers, and they notice when something is wrong.
Do you actually understand our technology?
Probably more than you'd expect, and I'll tell you when I don't. I read the papers, datasheets, and patents, then ask your team the questions a smart customer would ask.
Can you get our company recommended by ChatGPT and other AI assistants?
Often, yes. AI assistants recommend companies whose websites state clear, specific facts and that credible sources mention. For BSI, ChatGPT, Claude, Perplexity and Gemini went from not mentioning it to recommending it first for CR-39 detectors. No one can guarantee an AI answer, but the same work that does this also improves Google rankings.
Most of our sales go through distributors or reps. Does this still help?
Yes. Buyers still check the manufacturer's site before they call the distributor, and AI assistants recommend manufacturers by name. Your site can send leads to reps without competing with them.
How much does it cost?
It depends on the size of the site and what you need, so I quote after the diagnostic. You'll get a fixed number in writing before anything starts.
How long until we see results?
Fixes to a site's technical problems can show up in weeks. Rankings and AI recommendations typically take a few months. BSI's sales came in the six months after the rebuild.
We're a startup with no revenue yet. Is this for us?
Yes, especially if you're raising money or applying for grants. Being findable is part of being credible.
Is BSI your company?
I'm on BSI's team, which is how I got to test all of this with real money on the line. The About page has the details.
Find out what Google and ChatGPT say about you
Send me your site. Within one business day, you'll know where you stand and what I'd fix first.